Last updated: 9 October 2026
Cookies are small files stored on your device. Similar technologies include pixels and local storage. Under UK PECR and EU law, we only use non-essential cookies with your consent. You can change your choice at any time with "Cookie preferences" in the footer.
Categories
| Category | What it does | Examples | Consent needed? |
|---|---|---|---|
| Strictly necessary | Runs the site, security, remembers your cookie choice | Shopify _shopify_essential, _tracking_consent, cart/session cookies; Cloudflare security cookies |
No |
| Preferences | Remembers settings such as region | Shopify localisation cookies | Yes (UK/EU) |
| Analytics | Tells us how the site is used | Shopify analytics (_shopify_y, _shopify_s), Google Analytics (_ga, _ga_*), Klaviyo onsite (__kla_id) |
Yes (UK/EU) |
| Marketing | Measures ads and builds audiences | Meta pixel (_fbp, _fbc), TikTok pixel (_ttp, ttclid) |
Yes (UK/EU); US: opt-out of "sale/sharing" |
Typical durations range from the end of your session to 2 years, depending on the provider.
Your choices
- UK/EU/EEA/Switzerland: nothing non-essential runs until you choose "Accept all", or turn categories on under "Manage preferences". "Reject all" is as easy as "Accept all".
- US: analytics may run by default; you can opt out of "sale/sharing"/targeted advertising via "Your privacy choices" in the footer, and we honour Global Privacy Control.
- You can also block cookies in your browser settings.
Contact: hello@varroy.com. See also the Privacy Policy.